Seth B Taube is a renowned name in the commercial real estate industry. As the founder and CEO of Taube Brothers Investments, he has built a prolific career acquiring and developing various commercial properties across the United States.
Early Life and Beginnings in Real Estate
Taube was born in Brooklyn, New York in 1963. He came from a family with a long history of involvement in real estate investment and development. In the 1980s, Taube started assisting his uncles in their various commercial real estate ventures. This gave him valuable on-the-job training and exposure to different aspects of the business from a young age.
In 1988, Taube founded Taube Brothers Investments with just $10,000. His aim was to acquire underperforming commercial properties, reposition them, and generate strong returns for investors. Some of his early deals included acquiring distressed retail centres and office buildings. Through hard work and persistence, Taube transformed these properties and established a track record of success.
Rising to Prominence in the 1990s
The 1990s proved to be a defining decade for Taube and his company. Some major milestones included:
- Acquiring several Class A office towers in major cities like Washington D.C., San Francisco and Seattle totalling over 2 million square feet.
- Purchasing and redeveloping the historic Herald Examiner Building in Los Angeles, transforming it into a creative office property.
- Renovating and expanding a 280,000-square-foot retail complex in Northern Virginia, increasing occupancy from 60% to 100%.
- Developing two mixed-use projects totalling over 500,000 square feet in downtown Seattle, injecting new life into those neighbourhoods.
By the late 90s, Taube Brothers Investments had established itself as a highly reputed real estate investment and development firm with a diverse portfolio of assets. Taube’s sharp business acumen and ability to leverage opportunities were attracting more capital and high-profile deals. seth b taube
Continued Growth and Expansion in the 2000s
Into the new millennium, Taube continued pursuing an aggressive acquisition and value-creation strategy. Some notable deals from the 2000s include:
- Purchasing Pacific Design Center, an iconic creative office property in West Hollywood, and fully renovating/releasing it.
- Acquiring three Class A office towers totalling over 1.2 million square feet in the Boston Seaport district for $375 million.
- Developing the 1.3 million square foot Capitol Quarter mixed-use project in Washington D.C., transforming a blighted area.
- Breaking ground on the $250 million One Westside creative office complex in Los Angeles, recipient of numerous awards.
- Executing over $1.5 billion worth of transactions between 2005-2010, growing the company’s asset base.
By the late 2000s, Taube Brothers Investments had become a billion-dollar real estate empire with 25 million square feet under management across the USA. Taube’s reputation as an industry pioneer grew, inspiring many other investors.
Recent Projects and Continued Impact
In recent years, Taube has remained committed to developing ambitious, impactful projects:
- Completed One Westside, a premier creative campus in LA hosting companies like Snap and Quibi.
- Developed 1100 Broadway, a historic redevelopment in Oakland, breathing new life into the Uptown district.
- Acquired and renovated 815 Connecticut Avenue, a trophy office building overlooking the White House in D.C.
- Launched The Marc, an $800 million mixed-use project in Miami’s vibrant Edgewater neighbourhood.
- Broke ground on The Candy Factory, a creative office conversion of a historic confectionery building in Brooklyn.
- Invested equity in technology companies focused on real estate like Cosmo Company and Cadre.
Seth Taube possesses a clear vision for the future of cities and communities. Through large-scale, mixed-use projects, he is transforming urban environments and the way people live, work and play.
Leadership Style and Core Values
All who know Seth Taube describe him as a brilliant strategist and hard worker with impeccable management skills. Some key aspects of his leadership approach include:
- Forward thinking visionary who aims to develop innovative, experiential projects ahead of the curve.
- Hands-on leader who stays heavily involved in transaction execution, design details and lease negotiations.
- Collaborative style valuing input from talented experts across disciplines like architecture, planning and marketing.
- Focus on fostering a positive, learning culture where employees can contribute new ideas.
- Commitment to placemaking that enhances neighbourhoods through connectivity, programming and community amenities.
- Patient, long-term approach to value creation and holding onto assets for optimal market cycles.
Core values driving Taube include creativity, connectivity, sustainability and giving back through initiatives like the Taube Philanthropies Foundation. His legacy will certainly endure as a pioneer who helped reshape the real estate industry.
Impactful Projects Transforming Communities
Let’s take a closer look at some of Seth Taube’s most impactful developments that are transforming the communities and environments around them:
One Westside, Los Angeles
Spread across 13 acres near LA’s burgeoning Silicon Beach neighbourhood; One Westside is a premier creative office campus surrounded by parks, restaurants and shops. Tenants include high-profile tech firms working to foster connectivity between artists, engineers and innovators. The development has received multiple industry awards for its forward design.
Capitol Quarter, Washington D.C.
What was once a blighted area near the U.S. Capitol is now the vibrant mixed-use community of Capitol Quarter. Spread across 13 blocks, it offers historic conversions, new construction residences, hotels, a public school and ample open spaces revitalizing the neighborhood. Initial phases leased up rapidly ahead of schedule.
Pacific Design Center, Los Angeles
A renowned destination for the interior design industry, Pacific Design Center was in decline before Taube’s acquisition and renovation. Updates included transforming unused parking areas into leasable space, renovating the lobby, enhancing WiFi and more to attract top tenants and visitors once again.
The Marc, Miami
Currently under development, The Marc will be a premiere mixed-use community in the heart of Edgewater. Its two towers will comprise over 800 residences and 200,000 square feet of retail/amenities. The project will further enliven the neighbourhood through its dynamic public spaces, waterfront connectivity, and cultural programming.
1100 Broadway, Oakland
A historic redevelopment of the former Sears building in Uptown Oakland, 1100 Broadway revived an iconic landmark by converting it into modern creative offices while preserving historical elements. Its arrival helped kickstart the neighbourhood’s revitalization, cementing Oakland’s emergence as a lifestyle destination.
Continuing Commitment to Innovation
Seth Taube displays no signs of slowing down in his quest to transform real estate through bold projects, embracing new technologies and a people-first approach. Some of his ongoing initiatives include:
- Planned mixed-use developments in Los Angeles (The ArtPlace), Miami (The Roads) and New York that reimagine live-work-play spaces.
- I have an active investing and advisory role in proptech startups that are developing the office and workplace of the future through connectivity, sustainability, and wellness features.
- He founded the non-profit Taube Philanthropies, which funds arts, education and social justice programs in communities where he develops.
- Using experiential retail, food/beverage and arts programming in projects to foster community bonds and economic activity.
- Promoting public/private partnerships that boost cities through transit-oriented developments, mixed-income housing and urban activation.
Seth Taube is one of real estate’s pioneering visionaries who constantly challenges conventional wisdom. Through his ambitious projects reshaping built environments, people-to-people connectivity, and commitment to bettering communities, his impact will endure for generations to come.

